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Mark Woloschuk – Creative Director & Producer
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Morimoto Sushi

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Client: Dolby Laboratories

For Iron Chef, Masaharu Morimoto’s new sushi restaurant, Agency Colllective was commissioned to create animations for the unique eight panel video display behind the bar.

Treating the screen like a virtual fish tank we created animations and video loops inspired by Herman Melville’s “Moby Dick”.

 
The Burnished Sun
The Lost Sea
Water to Air
 
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*But what the hell is this “shtooky” business all about then, eh?

If you’re going to cap’n the ship, you’d better learn to sail.

In the absolute center of things one is at once both everywhere and nowhere.

Picturesque, playful pixel patterns possess (postulate) perplexing philosophical power, promoting propitious perceptual phemonena, pleasing predominantly perspicacious persons’ palettes perfectly.

When 1 + 1 can equal more than 2.

Walking a 1 pixel line.

Get it write (har!) on paper.

Empathy, presence, humility, patience and an open mind - makes for a good start.

Everyone and everything is interesting… really!

To touch the heart and to caress the mind.

While I am not all things to all people, I am, nevertheless, many things to some.

Try to avoid falling down on top of the rattle snake and it’s offspring.

Call me normal, and I’ll call you often.