12 Days of Deals
Client: Microsoft Store
Agency: Edelman Digital
Working alongside producers at Edelman Digital, I created concepts and delivered creative pitches for Microsoft Store’s 12 Days of Deals holiday campaign.
The creative challenge was melding holiday themes around an array of twelve different products. My solution was to present the device as the solution to relatable holiday emergencies. I then wrote scripts for 13 videos designed to deliver holiday cheer that would translate into bigger sales.
On set I shared my creative vision with co-director Chris Koser of HandCrank Films. Together we worked with actors and our crew to deliver funny and engaging videos that were delivered on an incredibly tight turnaround and at extremely low cost. I helped to oversee casting, locations, art direction, camera blocking, actors performance all the way through production, editing and post.
