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Mark Woloschuk – Creative Director & Producer
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Livescribe

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Client: Livescribe
Agency: Agency Collective

The Livescribe pen is an innovative device that simultaneously records what you write along with the audio. To showcase this new technology I worked with Agency Collective to create two humorous broadcast spots - one focused on the business user, the other on college students.

Working with Director Michael Jakab, I helped to storyboard and pre-vizualize all our shots. On set I helped to supervise the production and ensure that we got all the coverage we would need to craft the spots. Back in the studio I cut the spots and helped the rest of the team with producing motion graphic elements.

 
original Livescribe Demo 2
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*But what the hell is this “shtooky” business all about then, eh?

If you’re going to cap’n the ship, you’d better learn to sail.

In the absolute center of things one is at once both everywhere and nowhere.

Picturesque, playful pixel patterns possess (postulate) perplexing philosophical power, promoting propitious perceptual phemonena, pleasing predominantly perspicacious persons’ palettes perfectly.

When 1 + 1 can equal more than 2.

Walking a 1 pixel line.

Get it write (har!) on paper.

Empathy, presence, humility, patience and an open mind - makes for a good start.

Everyone and everything is interesting… really!

To touch the heart and to caress the mind.

While I am not all things to all people, I am, nevertheless, many things to some.

Try to avoid falling down on top of the rattle snake and it’s offspring.

Call me normal, and I’ll call you often.