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Mark Woloschuk – Creative Director & Producer
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HP Pro/Elite Series

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Client: HP Inc.
Agency: emotion Studios

To help promote HP’s revamped line of business solutions, we created a series of product videos.

With a large assortment of mobile, desktop and all-in-one offerings, our challenge was to present a wide array of realistic use-cases on a very limited budget. By creating modular scenarios we were able to maximize our budget by swapping multiple devices and actors into each setup.

 
HP Elite 30s
HP Pro 30s
HP AiO
HP ProDesk
HP EliteBook
HP ProBook
 
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*But what the hell is this “shtooky” business all about then, eh?

If you’re going to cap’n the ship, you’d better learn to sail.

In the absolute center of things one is at once both everywhere and nowhere.

Picturesque, playful pixel patterns possess (postulate) perplexing philosophical power, promoting propitious perceptual phemonena, pleasing predominantly perspicacious persons’ palettes perfectly.

When 1 + 1 can equal more than 2.

Walking a 1 pixel line.

Get it write (har!) on paper.

Empathy, presence, humility, patience and an open mind - makes for a good start.

Everyone and everything is interesting… really!

To touch the heart and to caress the mind.

While I am not all things to all people, I am, nevertheless, many things to some.

Try to avoid falling down on top of the rattle snake and it’s offspring.

Call me normal, and I’ll call you often.