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Mark Woloschuk – Creative Director & Producer
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HP Consumer Laptops

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Client: HP Inc.
Agency: emotion Studios

With a kleptomaniacal lead character, this quirky series of videos embodies the “gotta have it” mentality of techno-lust.

Working with director Glen Jansens, I helped to refine the creative approaches and scripts for this series of videos introducing HP’s new line of consumer laptops.

On-set I helped to make sure we accurately displayed the relevant product touch-points and demonstrated features in a realistic manner.

 
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*But what the hell is this “shtooky” business all about then, eh?

If you’re going to cap’n the ship, you’d better learn to sail.

In the absolute center of things one is at once both everywhere and nowhere.

Picturesque, playful pixel patterns possess (postulate) perplexing philosophical power, promoting propitious perceptual phemonena, pleasing predominantly perspicacious persons’ palettes perfectly.

When 1 + 1 can equal more than 2.

Walking a 1 pixel line.

Get it write (har!) on paper.

Empathy, presence, humility, patience and an open mind - makes for a good start.

Everyone and everything is interesting… really!

To touch the heart and to caress the mind.

While I am not all things to all people, I am, nevertheless, many things to some.

Try to avoid falling down on top of the rattle snake and it’s offspring.

Call me normal, and I’ll call you often.