HP Compute

Client: HP Inc.
Agency: emotion Studios

In advance of their big company split, Hewlett Packard Enterprise had engaged in their new Compute strategy to help redefine business IT. In creating these videos we faced the challenge of how to convey many abstract and highly technical concepts such as: big data, private clouds and software defined IT. My solution was visual metaphor - wherever possible we tried to represent data as flows of humanity. This idea also served to underscore the notion that behind every bit of corporate data, there is a real human being.