100 Words for Fire

I once attended a really incredible outdoor dance party in a local park. It was a glorious day and the music was outstanding - everyone was having a really great time. My eye was drawn to an older gentleman and his shirt which read “Same, Same, Same”.  I thought he was making an ironic joke about the repetitive nature of electronic music and struck up a conversation with him about it. He explained that what he was actually communicating was his philosophy that even though we are all unique, we are also the same, same, same.

In a similar fashion – we can apply consistency across a range of designs and mediums to create a more coherent and connected communication. Whether overt or subtle, this shared language of elements creates synergies that make for more effective communication.

Design should be a conversation starter - which is precisely what the “100 Words for Fire” project aimed to do. After Effects might seem like an unlikely candidate for generating printed artwork, but it’s ability to import JSON data made it the perfect choice. Mapping the kelvin colors of fire across all 100 cards allowed me to give each card a unique identity while still remaining part of a cohesive narrative