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Mark Woloschuk – Creative Director & Producer
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Dolby True HD

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Client: Dolby Laboratories
Agency: emotion Studios

Dolby’s TrueHD format brings lossless audio quality into the home theatre environment. While directing this video, I worked closely with Dolby’s Senior Director of Home Theater, Craig Eggers, to create accurate visual metaphors for the relevant technology touchpoints.

 
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*But what the hell is this “shtooky” business all about then, eh?

If you’re going to cap’n the ship, you’d better learn to sail.

In the absolute center of things one is at once both everywhere and nowhere.

Picturesque, playful pixel patterns possess (postulate) perplexing philosophical power, promoting propitious perceptual phemonena, pleasing predominantly perspicacious persons’ palettes perfectly.

When 1 + 1 can equal more than 2.

Walking a 1 pixel line.

Get it write (har!) on paper.

Empathy, presence, humility, patience and an open mind - makes for a good start.

Everyone and everything is interesting… really!

To touch the heart and to caress the mind.

While I am not all things to all people, I am, nevertheless, many things to some.

Try to avoid falling down on top of the rattle snake and it’s offspring.

Call me normal, and I’ll call you often.