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Mark Woloschuk – Creative Director & Producer
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HP Business Laptops

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Client: HP Inc.
Agency: emotion Studios

To help introduce their new line of business laptops, I helped to craft a series of six product videos. My creative approach was build relatable personas around each device that reflected the business needs of an idealized user.

As we follow these personas through their work day, we see how the unique and innovative features of each device are ready to meet their respective business challenges.

 
The Connection Maven
The Vogue Executive
The IT Wizard
The Healthcare Watchdog
BACK
 

*But what the hell is this “shtooky” business all about then, eh?

If you’re going to cap’n the ship, you’d better learn to sail.

In the absolute center of things one is at once both everywhere and nowhere.

Picturesque, playful pixel patterns possess (postulate) perplexing philosophical power, promoting propitious perceptual phemonena, pleasing predominantly perspicacious persons’ palettes perfectly.

When 1 + 1 can equal more than 2.

Walking a 1 pixel line.

Get it write (har!) on paper.

Empathy, presence, humility, patience and an open mind - makes for a good start.

Everyone and everything is interesting… really!

To touch the heart and to caress the mind.

While I am not all things to all people, I am, nevertheless, many things to some.

Try to avoid falling down on top of the rattle snake and it’s offspring.

Call me normal, and I’ll call you often.