Client: SuperPro Racing
In the spirit of the great european races of the spring, Murphy Mack’s Spring Classic is an epic ride through the epic terrain of Northern California.
Over several years, I created a series of designs to promote the event across print and web media. The common starting point for these designs was a single photograph of a spring training ride taken by Victoria Lenzi. By converting the riders into silhouettes I can abstract their effort into inspiration that any fellow cyclist can feel.