Client: HP Inc.
Agency: emotion Studios
HP makes some of the most powerful computer workstations in the world - working for Emotion Studios, I helped to write, direct and edit five videos that highlight HP’s innovation and leadership in that space.
To make these feature-driven stories more engaging, I elected to use an actual HP scientist as the spokesperson. By combining off the cuff interviews with scripted content we were able to bring added credibility and warmth to the series.